Tanja is a heartfelt person with a broad spectrum of scientific expertise. She studied at the University of Ljubljana, graduated from the Faculty of Natural Sciences and Technology, and received her PhD in immunology and immunochemistry from the Faculty of Medicine. She worked in the field of laboratory diagnostics of systemic autoimmune diseases. She co-founded and led the Laboratory for Immunology of Rheumatism at The Clinical Department of Rheumatology, The University Medical Centre Ljubljana.

In addition to her professional work, she had chosen to explore other challenging areas with respect to healthy ways of living: homeopathy as an alternative treatment (successfully practicing for over 20 years with herself and close family and friends), blood type diet based on genetic predispositions, as well as maintaining general well-being within a healthy environment. Natural cosmetics was the next step as Tanja took over the ANAYA skincare line from Veronika Klinar in 2016, and simultaneously started her own company HOLY3 d.o.o.

As the owner and manager of her company today, she is dedicated to the development of new cosmetic products targeting various skin issues, the production of personalized skincare and health counseling. All aspects are complemented with precise instructions on how and what to include in a proper diet, how to easily overcome harmful habits (not only in terms of health, but also our wallets, wink wink), how to rationalize time in everything we do and thus improve overall quality of life.

Motto: Whatever you do, always do it for your own and highest good.

Luka studied finance at the Faculty of Economics in Ljubljana and obtained his Master’s degree in international finance from universities in France and England. He has 17 years of working experience at Sandoz/Novartis, one of the leading pharmaceutical multinationals worldwide. His managerial financial positions included global, regional and local levels with several years in Austria, Germany, Denmark, Croatia and Slovenia. Luka is currently a CFO at a leading company for post-patent crop protection for the European region.

Luka relaxes from his daily number grind with music. He mostly plays his electric guitar, which helps him escape into an alternate dimension. He believes this concept is similar to ANAYA creams, which represent another dimension of skin care. In fact, Luka prefers the Dermatan cream, which has successfully eliminated his long-standing problem with dry and cracked heels.

Motto: You can only enjoy life to the fullest if you are healthy!

Nina graduated from Georgetown University majoring in finance and international business. She received her Master’s degree in Organizational and Social Psychology from the London School of Economics. Her work experience ranges from investment banking at the former Lehman Brothers and corporate finance at Washingtonpost.com, to project management at the Sandoz/Novartis group in Slovenia and Denmark. She has devoted recent years to organizational consulting and her family in Slovenia.

Family health and skin issues have brought Nina to ANAYA. Personal experience was the convincing factor for Nina to believe in the true quality and effectiveness of the products (with her children, herself and her husband’s famous heel). Moreover, Nina and ANAYA share a holistic approach to health, which further led her to continue ANAYA’s story by helping families in need of therapeutic cosmetics.

Her motto is “you are what you eat” and what products you use.

Tanja graduated from the Secondary Administrative School in Ljubljana and has been with RTV (Radio and Television) Slovenia since 1986. She has almost 20 years of experience in the Finance Department and 12 years as a logistics manager in the Translation and Language Editing Department. Since 2017, she has been a marketing specialist of RTV Slovenia archives for foreign and domestic clients.

A healthy lifestyle is high on Tanja’s priority list. She is an ambassador for healthy living in her community and a strong believer in the extraordinary power of medicinal herbs and everything nature has to offer. She has been devoted to growing her own produce for years as friends and co-workers often turn to her for advice on gardening, herbs and overall health. 

At ANAYA, she is the head of administration and a key partner in the production of all cosmetic products that are handmade in our laboratories.

Tanja was also one of the countless women looking for the right skincare product for a long time.  Since using Vitanaya for her face and dry Lotus oil, she no longer has skin problems.

Tanja’s motto: Nature truly provides us with everything.

Matic graduated from the University of Ljubljana, Faculty of Pharmacy. His path started with scientific research work in the Laboratory for Immunology of Rheumatism at The University Medical Center Ljubljana to a quality assurance role within NIJZ (National Institute of Public Health in Slovenia) and later on his own company called Kayak Soča. Here, in addition to gaining expertise, he also acquired a range of different skills in the field of digital marketing, social media and leadership. Matic complements the ANAYA team with his innovative and energetic character. For example, he didn’t shave his 15 cm long mustache for almost 7 years after graduating from college!

His great passion are outdoor activities, especially white water kayaking, ski touring and rock climbing. Since the sun, water, wind and cold have adverse effects on Matic’s skin, he always has a bottle of Dermalan cream and Lotus oil on hand.

Matic’s motto is: Don’t wait for tomorrow to realize your vision, start today!

Manja graduated from George Mason University majoring in Fine Arts. She received her MFA in Photography and Related Media from the School of Visual Arts in New York City. She has been self-employed as an artist under the sponsorship of the Slovenian Ministry of Culture since 1999. Her photographic work has been exhibited internationally (including  the National Parliament of Slovenia and the EU Parliament in Brussels) and appears in numerous books and magazines. In 2010, she won Best Documentary Photo Series Award in a major Slovenian juried photography competition called Emzin Photo of the Year. Her photographs are part of the permanent collection of The Museum of Modern Art in Ljubljana.

Manja has been using her mom’s (Tanja Kveder) custom-made skin care her entire life. She wouldn’t dream of using any other brand. Tanja continuously personalizes moisturizers for Manja’s extremely sensitive skin with clearly visible results. Can you guess her age? 

Manja believes that color is everything!